On Earth Day, Absolut Vodka announced its new platform to promote our planet – and its people – as Planet Earth's Favorite Vodka. Absolut has always championed a more progressive society and more sustainable planet – now Absolut hopes to inspire others in its belief that small changes today can lead to big impact tomorrow.
My team and I developed the branding and the key visuals to encompass Absolut’s vision of breathing new life into sustainability and having a purposeful approach around the planet, people, and their product.
Lead Art Director: Nicole Monzon
VP Client Partnerships: Renee Iselin
Client Director: Aimee Kramer
Creative Director: Nicholas Collins
Assoc. Creative Director: Eric Smith
Art Director: Hunter Heckroth
Graphic Designer: Andrea Menchero
Budweiser reached out to my team to develop their on and off premise holiday programs. Our thematic was inspired by vintage holiday postcards and Budweiser’s iconic clydesdales with their stables in St. Louis.
I created Budweiser’s holiday typography along with directing the look and feel of the key visuals, pocm, and retail displays.
Lead Art Director: Nicole Monzon
VP Client Partnerships: Renee Iselin
Client Services Manager: Mary Kate Gutierrez
Director of Production: Donna Scarpelli
Associate Creative Director: Ryan Kroog
Product Designer: Lexi Wood
Graphic Designer: Nicole Salomone
Illustrator: Hunter Heckroth
Absolut, Planet Earth’s Favorite Vodka, is introducing Absolut Juice in the U.S. – the new must-sip, gotta-spritz spirit of the summer.
With the perfect balance of Absolut Vodka and 5% real fruit juice, Absolut Juice offers a brand-new way to sip-with-a-spritz in two delicious favors, Strawberry and Apple.
As the lead Art Director I conceptualized and developed the key visual along with additional design equity for the Absolut Juice campaign.
Art Director: Nicole Monzon
VP Client Partnerships: Renee Iselin
Client Director: Aimee Kramer
Creative Director: Nicholas Collins
Assoc. Creative Director: Eric Smith
Mural Artists: Steven Schultz, Jacob Tillman, Michael Draghi, Juan Travieso, Eugenia Carolina, Adriana Vila, Biinary Studios, & Colossal Media.
Samsung partnered with T-Mobile’s 4,300+ stores to focus on training education on Galaxy S8 & S8+ devices. The goal: train in an “un-training” fashion that keeps the Gen Y&Z’s engaged.
Our answer: a Sunday Morning cartoon show. By enlisting a Samsung lead trainer, Joe Willerth to star as host and character in an educational cartoon series, we brought the reps into the conversation. Episodes focused on different features and paired with interactive demos, device education, games and giveaways. The experience empowered staff to learn in a way that didn’t feel like learning.
Design Lead: Nicole Monzon
Associate Creative Director: Brad Jones
Copywriter: Graham Tucker
Senior Production Artist: Ashley Raymond
Head of Production: Danielle Cuiule
Director of Client Services: Marci Schnur
AWARDS
MarCom Awards:
Platinum (Best Use Of Video / Audio: Animation) Joe's Infinity Galaxy
Gold (Best Use Of Mobile App): Samsung Infinity Up
Gold (Best use of Video / Audio Training): #SamsungSundayFunday - How Samsung Un-Trained The Un-Carrier
Gold (Best use of Video / Audio: Special Event): #SamsungSundayFunday - How Samsung Un-Trained The Un-Carrier
Corona tasked my team to create something new and compelling to not only disrupt the off-trade category, but also provide a new shopper and retailer experience.
We collaborated with Wieden+ Kennedy to develop the Corona Paradise Portal. This interactive display uses skeleton tracking technology to give users an immersive experience by bridging the gap between the physical and digital world.
The Corona Paradise Portal display enticed shoppers to become fully immersed within the brand’s lifestyle, built an awareness of the Corona Cooler and ultimately drove sales up +60% vs. the prior year.
Art Director: Nicole Monzon
Client Strategy Manager: Ricardo Ramos
Director of Production: Donna Scarpelli
Creative Director: Nicholas Collins
Product Designer: Lexi Wood
AWARDS
Hermes Creative Awards:
Platinum Award - Interactive Brand Experience - Corona Paradise Portal (Global Execution)
MarCom Awards:
Platinum (Best in Shopper Marketing) - Corona Paradise Portal – Immersive Shopper Experience
Platinum (Print Media | Direct Marketing | Point Of Purchase) - Corona Paradise Portal – Immersive Shopper Experience
The “Portraits” spot tells the unique Jeep brand story, using 66 carefully curated portraits. Using a vertical format combined with a captivating VO, we get the viewer to focus on the eyes of Jeep and its drivers to reimagine the unbelievable story of the brand. “We don’t make Jeep. You do.” recognizes the global truth that the rightful ownership of the brand resides within its worldwide community of fans, followers and drivers.
The spot launched during Super Bowl 50, along with the social campaign #MyJeepStory and print ads to celebrate Jeep’s 75th Anniversary.
Design Lead: Nicole Monzon
Creative Directors: Sean Reynolds, Lisa Bright
Associate Creative Director: Marcus Liwag
Copywriter: Winston Noel
UX/UI Designer: Thu Do
Senior Production Artist: Ashley Raymond
Head Of Planning: Dipti Bramhandkar
Account Manager: Allison Benoit
AWARDS:
- THE SUPER CLIO AWARD
- AD WEEK’S LIST OF “THE BEST ADS OF SUPER BOWL”
- THE ONE CLUB - MERIT AWARD
ABInbev Global reached out to my team to conceptualize and develop their "hero" spaces (reception area + office bar) at their offices. We created an environment that inspires both visitors and team members in becoming immersed in ABI’s Beer Culture.
For 7 months we designed and built the overall look and feel of the space with wall graphic murals, custom neon signage, art statement pieces and customized furniture.
Lead Art Director: Nicole Monzon
Client Strategy Manager: Ricardo Ramos
Production Manager: Aimee Kramer
Director of Production: Donna Scarpelli
Creative Director: Nicholas Collins
Product Designers: Lexi Wood, Adrian Aguado
Graphic Designers: Caroline Petruzzi, Nicole Salomone, Nathayle Leung
AWARDS:
Hermes Creative Awards:
Platinum - Workspace Design - ABInbev Global: We're Here For The Beer
Casper is one of the top innovative mattress brands in the market. My team assisted Casper on building awareness around their pillows by disrupting the market and reinforcing their emotional connection with their customers.
We developed a playful CRM campaign that focuses on the relationship of Casper’s pillows and mattress, that have them yearning to be reunited. We utilized Casper’s iconic family of penguins to help tell this story with additional assets that I have created specifically for this project.
Design Lead: Nicole Monzon
Associate Creative Director: Marcus Liwag
Senior Production Artist: Ashley Raymond
Strategist: Thu Do
Account Director: David Cury
Rémy Martin reached out to my team to design an elevated collectible item to be given to high rollers at casinos with a 750ml bottle of XO Cognac to celebrate the 2019 Lunar New Year (Year Of The Pig).
We focused on creating premium designs with secondary packaging that will save on long-term costs and can be repurposed for additional collectibles each year.
Art Director: Nicole Monzon
VP Client Partnerships: Renee Iselin
Director of Production: Donna Scarpelli
Associate Creative Director: Ryan Kroog
Product Designer: Lexi Wood
Barclaycard and American Airlines tasked my team to create an experience for travelers in airports to learn about the benefits of the AAdvantage ® Aviator ® Mastercard®.
We created a custom built super selfie activation to engage with travelers and playfully showcase how they can get to places faster and easier with the AAdvantage ® Aviator ® Mastercard®.
As the design lead I developed the key visual, graphics, video and UI design. I curated the various location backdrops, hand drew the stickers and provided the filters that are laid out on oversized phones within the activation.
Design Lead: Nicole Monzon
Associate Creative Director: Brad Jones
Copywriter: Graham Tucker
Senior Production Artist: Ashley Raymond
Designer: Olivia Kane
Head of Production: Danielle Cuiule
Account Manager: Allison Benoit
Wendy's developed limited-time offer specialty menus in order to drive sales during the summer and holiday season. They wanted to have a campaign that represents the theme for each item. As the design lead, I conceptualized and created the overall look and feel for both campaigns.
Summer Campaign:
Wendy’s wanted to create an inventive takes on the cheeseburger. The Pretzel Bacon Cheeseburger is a twist on a classic and must resemble its German heritage.
Holiday Campaign:
Wendy's objective is to motive customers caught up in the holiday spirit to order the Mozzarella Chicken Supreme.
Design Lead: Nicole Monzon
Creative Director: Yvonne Crandall
Senior Art Director: Glenn Pajarito
Senior Copywriter: Jesse Cohen
Account Manager: Jenna O’Brien
Harvest To Market's mission is to empower the local food movement through the use of the internet. They wanted to create a high-quality system that will allow buyers and farmers to come together through the additional avenue of ecommerce.
Farmers can create profiles and handle their own online product inventory whereas buyers can learn more about their local markets and rate their products and leave reviews.
Creative Lead: Nicole Monzon
Sr. Software Engineer: Alexander Gallego
Software Engineer: Wensheng Chen
The launch of Smirnoff Ice Electric in PET bottles at festivals across the U.S. meant more plastic waste needing to be recycled or turned to landfill. It was our responsibility and opportunity to do something about it. The Smirnoff Sound Collective collaborated with clothing brand MASSIV to create a line of t-shirts made entirely from PET plastic produced by Smirnoff Ice Electric bottles. Instead of promoting sales of the t-shirt line with conventional advertising, we put them on the backs of international DJ’s on-stage, at the first festival of the season: Electric Daisy Carnival New York.
Design Lead: Nicole Monzon
Associate Creative Director: Brad Jones
Copywriter: Graham Tucker
Senior Production Artist: Ashley Raymond
Head of Production: Danielle Cuiule
Account Manager: Dani Cubillos
The Ring In the Holiday campaign focuses on the celebrity brands of Elizabeth Arden and offers a free celebrity ringtone with every fragrance for 2014. This will be featured on their gift sets, store displays, microsite, and social media platforms. I was tasked to design the logo lock-up and brainstorm tactics for this project.
Design Lead: Nicole Monzon
Creative Director: Marsha Meredith
Assoc. Creative Director: Sarah Marshall
Account Lead: Sharon Foo
Saks Fifth Avenue transformed their stores nationwide into a Winter Palace for the 2015 holiday season. The holiday theme trickled into each department with icy chandeliers, frosted decor, and wintry, exotic fashion. As the lead creative, I was tasked with developing the branding and graphics that will be displayed throughout all their stores in the United States.
Design Lead: Nicole Monzon
Samsung is one of many original equipment manufacturers inside T-Mobile stores across the U.S. that is facing more retail restrictions. When T-Mobile is busy promoting other brand launches, customers can lose out in checking out Samsung products. The challenge for this project was to influence the customer before they entered the store. We decided to create a premiere pop-up brand experience just outside T-Mobile stores to help generate awareness and interest for Samsung’s portfolio of products. We also promoted $50 off a Samsung VR Gear with limited edition decals to give away to customers that made the conversion.
Design Lead: Nicole Monzon
Associate Creative Director: Brad Jones
Copywriter: Graham Tucker
Senior Production Artist: Ashley Raymond
Head of Production: Danielle Cuiule
Account Manager: Dani Cubillos
The goal for this project is to forge an emotional connection towards Hispanic fútbol fans by appealing to their love for the sport and their national pride through Diageo's brand spirits during the 2014 world cup.
As the design lead, I have created impactful key visuals in both on- and off- premises with a soccer thematic that focuses on seven easy-to-mix drinks with specific teams in mind. I also storyboarded and assisted the ACD in directing the sizzle video.
Design Lead: Nicole Monzon
Creative Director: Marsha Meredith
Assoc. Creative Director: Sarah Marshall
Account Lead: Sharon Foo
Over the past few years, we’ve seen an explosion in crafted cocktails triggered by a desire for unique new tastes. MGD tasked us with creating a toolkit that will successfully activate a premium cocktail range that’s inspired by the latest trends in New York City and around the globe.
Together with a master mixologist, we’ve created six exclusive Miller Genuine Draft Gold Fusions cocktails infused with MGD. Everything from the cocktails to their recipes and stories have been brought to life through a range of tactical communications—designed to reach Millennial consumers.
Carrier reps are usually trained on new products and services in a hotel banquet by a guy in a suit and a 140 page powerpoint presentation. Boring right?
Instead, we hired three comedians and toured an interactive comedy show across the U.S. called Samsung Live! We educated and entertained reps and invited them to put their learnings into play in three breakout areas filled with Samsung products.
Design Lead: Nicole Monzon
Associate Creative Director: Brad Jones
Associate Design Director: David Penn
Copywriter: Graham Tucker
Senior Production Artist: Ashley Raymond
Head of Production: Danielle Cuiule
Director of Client Services: Marci Schnur
AWARDS
MarCom Awards:
Platinum (Best Use Of Video / Audio: Training): Samsung Live! Reinventing Education Through Entertainment
Trident's "Get Your Mouth Moving" campaign focuses on how expressive our mouth can be, especially when chewing gum. As the design lead, I created the key visuals, logo, and assisted the ACD & CD in developing digital and in-store strategies to drive the purchase of Trident Gum.
Design Lead: Nicole Monzon
Creative Director: Marsha Meredith
Assoc. Creative Director: Sarah Marshall
Account Lead: Sharon Foo
Smirnoff seeks to promote awareness and confidence for consumers in ordering creative mixed drinks. Designed to drive desire, evocative worlds live in on-trade and off-trade environments with a suite of tools that capture the wonder and excitement of each drink world.
I created sketches as well as renders that not only focus on a particular signature drink, but also encompass the essence of the worlds that were conceptualized and photographed by David LaChapelle. Nigel Cox photographed the hero drink shots once the client approved the sketches.
Design Lead: Nicole Monzon
Creative Director: Marsha Meredith, Yvonne Crandall
Assoc. Creative Director: Sarah Marshall
Account Lead: Sharon Foo
In support of American Diabetes Month, Colgate Total kicked-off the "Small Steps Make a Big Difference" campaign to help raise awareness surrounding the often overlooked association between oral health and diabetes. I assisted the Creative Director in storyboarding, directing, animating, and creating infographics for this project.
The infographic produced 42MM impressions overall and can be seen on the following:
· latimes.com (11,844,415)
· sfgate.com (9,055,297)
· chron.com (7,558,316)
· chicagotribune.com (5,517,879)
· seattlepi.com (1,534,966)
· jsonline.com (1,493,076)
· timesunion.com (707,832)
· mysanantonio.com (644,141)
Art Director: Nicole Monzon
Creative Director: Glenn Parajito
Assoc. Art Director: Noelle Clark
The American Association of Diabetes Educators and GSK teamed up to discuss the current barriers that remain in educating people with diabetes of their increased hepatitis B risk. As the lead art director, I assisted in creating an infographic and a report based off of the research conducted for this campaign.
Pfizer Oncology aims to launch the Breast Cancer: A Story Half Told campaign to help expand the breast cancer conversation on the metastatic disease, uncover the gaps between patients and physicians, and to encourage healthcare professionals and employers to join together with women with breast cancer to better address their unique workplace needs. As the lead Art Director I developed the logo as well as the look and feel of the campaign.
