Wendy's developed limited-time offer specialty menus in order to drive sales during the summer and holiday season. They wanted to have a campaign that represents the theme for each item. As the design lead, I conceptualized and created the overall look and feel for both campaigns.
Summer Campaign:
Wendy’s wanted to create an inventive takes on the cheeseburger. The Pretzel Bacon Cheeseburger is a twist on a classic and must resemble its German heritage.
Holiday Campaign:
Wendy's objective is to motive customers caught up in the holiday spirit to order the Mozzarella Chicken Supreme.
Design Lead: Nicole Monzon
Creative Director: Yvonne Crandall
Senior Art Director: Glenn Pajarito
Senior Copywriter: Jesse Cohen
Account Manager: Jenna O’Brien