Trident's "Get Your Mouth Moving" campaign focuses on how expressive our mouth can be, especially when chewing gum. As the design lead, I created the key visuals, logo, and assisted the ACD & CD in developing digital and in-store strategies to drive the purchase of Trident Gum.
Design Lead: Nicole Monzon
Creative Director: Marsha Meredith
Assoc. Creative Director: Sarah Marshall
Account Lead: Sharon Foo