Samsung is one of many original equipment manufacturers inside T-Mobile stores across the U.S. that is facing more retail restrictions. When T-Mobile is busy promoting other brand launches, customers can lose out in checking out Samsung products. The challenge for this project was to influence the customer before they entered the store. We decided to create a premiere pop-up brand experience just outside T-Mobile stores to help generate awareness and interest for Samsung’s portfolio of products. We also promoted $50 off a Samsung VR Gear with limited edition decals to give away to customers that made the conversion.
Design Lead: Nicole Monzon
Associate Creative Director: Brad Jones
Copywriter: Graham Tucker
Senior Production Artist: Ashley Raymond
Head of Production: Danielle Cuiule
Account Manager: Dani Cubillos