Carrier reps are usually trained on new products and services in a hotel banquet by a guy in a suit and a 140 page powerpoint presentation. Boring right?
Instead, we hired three comedians and toured an interactive comedy show across the U.S. called Samsung Live! We educated and entertained reps and invited them to put their learnings into play in three breakout areas filled with Samsung products.
Design Lead: Nicole Monzon
Associate Creative Director: Brad Jones
Associate Design Director: David Penn
Copywriter: Graham Tucker
Senior Production Artist: Ashley Raymond
Head of Production: Danielle Cuiule
Director of Client Services: Marci Schnur
AWARDS
MarCom Awards:
Platinum (Best Use Of Video / Audio: Training): Samsung Live! Reinventing Education Through Entertainment