Lysol seeks to deliver a CRM campaign that helps develop meaningful relationships with new moms as they prepare for motherhood.
The mobile-friendly campaign, Lysol Mommy Mail, provided “snackable” content to expectant and new moms designed to be read on-the-go. Lysol Mommy Mail offers a personalized experience with helpful tips and product information by segmenting campaigns around the age of the subscriber’s child.
As the design lead I worked closely with my team to ensure our designs met the strategy behind the campaign. I help develop the template design of the emails as well as the illustrations and animations.
For more information on this campaign, please visit
http://irisny.com/RB/Lysol-CRM/#
AWARDS:
OMMA:
BEST EMAIL CAMPAIGN
EEC:
BEST USE OF HUMOR, PERSONALITY, CONTENT OR BRAND