The goal for this project is to forge an emotional connection towards Hispanic fútbol fans by appealing to their love for the sport and their national pride through Diageo's brand spirits during the 2014 world cup.
As the design lead, I have created impactful key visuals in both on- and off- premises with a soccer thematic that focuses on seven easy-to-mix drinks with specific teams in mind. I also storyboarded and assisted the ACD in directing the sizzle video.
Design Lead: Nicole Monzon
Creative Director: Marsha Meredith
Assoc. Creative Director: Sarah Marshall
Account Lead: Sharon Foo