Corona tasked my team to create something new and compelling to not only disrupt the off-trade category, but also provide a new shopper and retailer experience.
We collaborated with Wieden+ Kennedy to develop the Corona Paradise Portal. This interactive display uses skeleton tracking technology to give users an immersive experience by bridging the gap between the physical and digital world.
The Corona Paradise Portal display enticed shoppers to become fully immersed within the brand’s lifestyle, built an awareness of the Corona Cooler and ultimately drove sales up +60% vs. the prior year.
Art Director: Nicole Monzon
Client Strategy Manager: Ricardo Ramos
Director of Production: Donna Scarpelli
Creative Director: Nicholas Collins
Product Designer: Lexi Wood
AWARDS
Hermes Creative Awards:
Platinum Award - Interactive Brand Experience - Corona Paradise Portal (Global Execution)
MarCom Awards:
Platinum (Best in Shopper Marketing) - Corona Paradise Portal – Immersive Shopper Experience
Platinum (Print Media | Direct Marketing | Point Of Purchase) - Corona Paradise Portal – Immersive Shopper Experience