Casper is one of the top innovative mattress brands in the market. My team assisted Casper on building awareness around their pillows by disrupting the market and reinforcing their emotional connection with their customers.
We developed a playful CRM campaign that focuses on the relationship of Casper’s pillows and mattress, that have them yearning to be reunited. We utilized Casper’s iconic family of penguins to help tell this story with additional assets that I have created specifically for this project.
Design Lead: Nicole Monzon
Associate Creative Director: Marcus Liwag
Senior Production Artist: Ashley Raymond
Strategist: Thu Do
Account Director: David Cury