The Bowery Mission in NYC wants to reach out to a younger generation of benefactors with the desire to help those less fortunate and also give back to the community through the Make It Your Mission campaign. This campaign provides mini, charitable challenges that offer ways for people to get involved from donating clothes, food, or just spreading the word online. Each mission has a beginning and an end so participates can share their accomplishments through social media.
I designed the campaign look and feel and assisted the CD and ACD in directing the mission videos as well as the illustrations done by Minka Sicklinger.