On Earth Day, Absolut Vodka announced its new platform to promote our planet – and its people – as Planet Earth's Favorite Vodka. Absolut has always championed a more progressive society and more sustainable planet – now Absolut hopes to inspire others in its belief that small changes today can lead to big impact tomorrow.
My team and I developed the branding and the key visuals to encompass Absolut’s vision of breathing new life into sustainability and having a purposeful approach around the planet, people, and their product.
Lead Art Director: Nicole Monzon
VP Client Partnerships: Renee Iselin
Client Director: Aimee Kramer
Creative Director: Nicholas Collins
Assoc. Creative Director: Eric Smith
Art Director: Hunter Heckroth
Graphic Designer: Andrea Menchero