Absolut, Planet Earth’s Favorite Vodka, is introducing Absolut Juice in the U.S. – the new must-sip, gotta-spritz spirit of the summer.
With the perfect balance of Absolut Vodka and 5% real fruit juice, Absolut Juice offers a brand-new way to sip-with-a-spritz in two delicious favors, Strawberry and Apple.
As the lead Art Director I conceptualized and developed the key visual along with additional design equity for the Absolut Juice campaign.
Art Director: Nicole Monzon
VP Client Partnerships: Renee Iselin
Client Director: Aimee Kramer
Creative Director: Nicholas Collins
Assoc. Creative Director: Eric Smith
Mural Artists: Steven Schultz, Jacob Tillman, Michael Draghi, Juan Travieso, Eugenia Carolina, Adriana Vila, Biinary Studios, & Colossal Media.